Bannon, Carlson and... Liz Truss? A Look Inside the Ex- PM's Foray for Make America Great Again
The former UK leader, kicked off the premiere of her video series with a promise to unmask "the evil-doers" working to weaken Western democracies. She explained she would reveal how an "global web of liberal activists operate to weaken democracy and the public's choice."
"Our focus will be on the Maga phenomenon and see how this can be achieved in Britain," she said. "We'll be talking to the prominent voices of the Trumpist political sphere."
Prior to the series premiere, there was one particularly enthusiastic supporter. "This is the beginning of a sort of political shift," remarked John Solomon. His conservative media outlet Just the News will publish the former prime minister's new audio shows.
Building Connections in the Conservative Media Landscape
UK-based allies, including a counselor supportive of Reform, assisted in her set up the her new show. Its staging is adequate, if somewhat rudimentary. She has gathered ten thousand followers in her initial seven days and her first episode achieved sixty-seven thousand views during that week.
This represents a humble beginning, but in making common cause with Solomon, she is being entering a well-developed right-wing media network generating and disseminating Maga talking points. Its obsessions encompass alleged censorship by the traditional news outlets and a aim to eradicate a conspiratorial 'deep state' – which Truss blames for the swift end of her short and troubled leadership.
"Just the News is not widely recognized outside of the Maga world, but it does have credibility there, largely because of John Solomon, who provides analysis on Maga platforms like Bannon's 'War Room' podcast and has even questioned Donald Trump," noted Alex Hinton, who has analyzed the Maga movement.
A Contentious Ally
Truss's attempt to import the pro-Trump media model to Britain has pushed her closer to contentious individuals such as John Solomon.
He founded Just the News in the wake of backlash when allegations surfaced of circulating false stories about the President's actions in the Ukraine, as well as controversial stories about one-time diplomat to the region.
These allegations were repeated within the pro-Trump media, with he appearing as a common interviewee on the prominent cable news broadcast. Trump himself promoted his stories.
The journalist published the allegations regarding Ukraine in a series of columns for the political newspaper The Hill, where he had already been moved to a columnist role after colleagues complained over his articles. His narratives were key in Trump's pressure for the Ukrainian government to investigate Hunter Biden and his father in 2019. This pressure culminated in impeachment charges targeting Donald Trump. The Senate later found not guilty the president.
Shortly after Solomon left the Hill in autumn 2019, the news organization revealed it was conducting a review of his reporting relating to Ukrainian matters. It found the journalist had used untrustworthy contacts and said he "failed to identify crucial information about primary contacts in Ukraine, including the reality that they had been indicted or were being probed."
Joining the Network
Solomon's own TV and radio guest spots are a sign of the right-wing media network Truss is becoming part of. Solomon mentioned his endorsement of Truss's project on a program he presents on the conservative cable network, a political media platform that is the base for the Maga influencer ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also is seen. She has already hosted Bannon on an early episode.
In linking up with this media figure, Truss has become a small part in a extensive web of pro-Trump platforms that often share and promote one another's material.
His personal broadcasts have often featured figures such as Mike Benz, a rightwing influencer whose criticism of the foreign aid agency was used by the tech billionaire as justification for closing the government body.
A Global Media Play
Although the former PM's unnatural presentation and professional woes have invited ridicule in Britain, a number of stateside commentators do not dismiss her efforts to rebrand as a local version of the Maga media.
"You have to take folks like that as significant, despite the fact that you may not want to interpret them word-for-word," stated a Democratic strategist, who served in the Obama White House.
"You saw how in the last election cycle the former president used that media network to get his message out. Undoubtedly that sphere spreads and shapes debate abroad. It seems fairly obvious to me that the conditions in the UK are comparable to what permitted this parallel press sphere to flourish in America."
a political theory expert, said the digital right-wing media sphere was already exerting influence in the UK.
"Online platforms knows no borders," he said. "There's a kind milieu within which content circulates – at times appearing in harsh versions and sometimes less so – but which is connected."
Professor Hinton said the expansion of the digital conservative movement in the UK lately meant the "possibility to have a larger effect is significant."
Cross-Atlantic Aspirations
"Both Truss and the Reform UK leader recently spoke at the the major conservative conference, where I observed they hit Make America Great Again rhetoric prior to the {king of Maga|